Why Should I Believe That You Can Create An
Email Newsletter That Is As Good As The One That I Would Send To My
If you judge the success
of your newsletter by how your subscribers engage with your
newsletter, in the vast majority of cases, we produce a
newsletter that is superior to the ones our clients produced
prior to utilizing out services. While each circumstance is
different, over the past decade we have noticed that our clients
generally see a 50-65% increase in CTR for their email
newsletters. One of the biggest mistakes that newsletter
publishers make is that they produce content that is important
to THEM and do not give adequate consideration to what their
subscribers might what to read. Using our proprietary knowledge,
our expertise, our ongoing ability to determine trending topics
on the Internet, and our objective eye, we will produce content
that will encourage your subscribers to engage.
How Will My
Email Newsletter Look? Can I Customize The Design?
If you already have a
template or a specific design that you use for your email
newsletter, simply email an HTML of the template to us and we
will use your current design. Otherwise, we will design your
newsletter for you.
Go here for a functional, barebones
Can I Review My
Email Newsletters Before You Deploy Them?
Yes, we can set up each
email newsletter as a draft or we can set up each email
newsletter to go out on a particular schedule through your Email
Service Provider (ESP) which will allow you the option to
prevent your newsletter from going out until you approve it or
allow you to stop it before it goes out, at the scheduled time,
to your subscribers.
That being said, understand that the primary function of a
regular email newsletter is to provide you with the opportunity
to build a relationship with your subscribers over the long
term. While a high amount of care must go into selecting or
producing content for your subscribers, far too many people
agonize over it needlessly. It's not necessary for every piece
of content you send to be the Great American Novel.
Employ A Sales Funnel And I Deploy Emails To My List Whenever I Have
Something New To Sell To Them: Why Do I Need To Send An Email
Newsletter To My List As Well?
Few people will buy a
product or service from people they don't know. Few people will
buy a product from someone who only sends content when they have
something to sell. The people on your "email list" are not
people on an email list. They are people. In other words, when
you stop viewing your subscribers as as "email list" and
understand that they are people, you will find that you're
positioned to take your business to the next level.
While such a truism should be self-apparent, few understand that
your sales and subscriber engagement will increase significantly
over time if you take the time to; engage your subscribers,
build a relationship with your subscribers, build personal
loyalty with your subscribers and establish yourself as a expert
with your subscribers in your particular filed or niche.
Here's the bottom line, while no one is saying that sales
funnels don't work, the truth is that if you're not taking
engagement with your subscribers to the next level, you're
leaving a huge amount of revenue on the table.
Services Do You Offer?
When it comes to "all
things email," we are the experts. If you're looking at
email-based prospecting campaigns to increase the number of your
subscribers, or if you're looking for someone who can write
highly engaging and responsive sales copy, or if you're looking
for someone who can provide general coaching to help you take
your Internet presence to the next level, please reach out to us
at 703-690-4545. We've been in business for over a decade and
our clients have one thing in common: They have all achieved
success with their email efforts.